Ecommerce / Kuwait / Meta
Tuff
Ecommerce Performance Optimization
$7
Cost per purchase
$7Cost per purchase
MetaPurchase-optimised campaigns
01
The role
Paid media & performance optimization on Meta.
02
What changed
- Rebuilt the campaign structure around purchase optimization
- Ran creative testing to isolate the ads that actually carried the account
- Scaled profitably at volume rather than chasing a low CPP on low spend
03
The results
- Cost per purchase reduced to $7
- Purchase-optimized campaign structure sustained at volume
- Creative testing loop feeding the best performers continuously
04
The lesson
Purchase-focused campaigns and creative testing supported acquisition performance.
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