Marketplace / Kuwait / Meta · TikTok · Snapchat
DealAtCity
Marketplace Growth & Performance Scaling
30.88x
Peak ROAS on winning campaigns
159K KDMonthly revenue
6,504Monthly orders
$70K+Monthly ad budget
01
The role
Media buyer & performance marketing manager — daily cross-platform buying and SKU-level profit auditing.
02
What changed
- Ran daily buying across Meta, TikTok and Snapchat on a $70K+ monthly budget
- Built a daily SKU-level P&L audit merging ad spend with real product margins
- Introduced a kill/scale framework — losers cut within 24 hours, winners fed
- Rebuilt the funnel with dedicated retargeting layers alongside prospecting
- Cleaned the catalogue and shut down campaigns running on the wrong objective
03
The results
- ROAS scaled from 3.25x to 30.88x on winning campaigns
- Monthly revenue exceeding 159,547 KD
- Monthly orders scaled from 4,525 to 6,504
- One audit found 5 of 22 advertised SKUs profitable net of margins; 15 were cut and 2 remain unclassified
04
The lesson
Daily margin reviews made budget decisions more precise and helped identify products worth scaling.
SKU AUDIT
22 advertised SKUs.
5 profitable.
5 profitable · 15 cut · 2 unclassified. A single audit snapshot, not an account-wide guarantee.
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