Marketplace / Kuwait / Meta · TikTok · Snapchat
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Marketplace Performance Optimization
2x
Overall ROAS improvement
3Platforms optimised
2xOverall ROAS improvement
01
The role
Performance optimization across Meta, TikTok and Snapchat.
02
What changed
- Rebuilt the marketplace-level campaign architecture from the ground up
- Ran multi-platform budget optimization instead of siloed platform budgets
- Installed a profitable scaling framework rather than one-off pushes
03
The results
- Doubled overall ROAS performance
- Marketplace-level campaign architecture that scales with the catalogue
- Budget allocated across platforms by performance, not by habit
04
The lesson
A connected campaign structure helped improve performance across the marketplace’s channels.
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