Real estate / Saudi Arabia / Meta · Snapchat · TikTok

RGC Broker

Real Estate Lead Generation

$13

Cost per qualified lead

3Platforms
$13Qualified lead cost
01

The role

Multi-platform lead generation — Meta, Snapchat and TikTok.

02

What changed

  • Built lead generation across Meta, Snapchat and TikTok in parallel
  • Targeted high-intent audiences for premium property buyers
  • Wrote messaging and targeting specific to the Saudi market
03

The results

  • Qualified real estate leads at $13 CPL
  • Multi-platform lead generation without single-channel dependency
  • High-intent targeting rather than volume-at-any-cost lead capture
04

The lesson

Lead cost is most useful when it is measured alongside qualification and follow-up.

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