Restaurant / Egypt / Meta

Floki Burger

Restaurant Growth & Customer Acquisition

78%

Acquisition-cost reduction in the first month

3.5 EGPCost per customer
16 EGPPrevious cost per customer
Month 1Time to result
01

The role

Local acquisition campaigns & creative testing.

02

What changed

  • Built geo-targeted local campaigns matched to the actual delivery radius
  • Ran a bold creative testing strategy instead of safe restaurant templates
  • Optimised toward real customers, not reach or page engagement
03

The results

  • Acquisition cost cut from 16 EGP to 3.5 EGP — a 78% reduction
  • Achieved in the first month of campaigns
  • Geo-targeted campaigns with zero spend outside the service area
04

The lesson

Local acquisition improves when targeting, creative and the customer journey work together.

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