Fashion ecommerce / Egypt / Meta · TikTok
DalyDress
Fashion Ecommerce Scaling
14.5x
ROAS on catalogue campaigns
+30%Revenue growth in 2025 vs 2024
160 EGPCPP, down from 260 EGP
38%Cost-per-purchase reduction
01
The role
Paid media & scaling strategy — catalogue performance across Meta and TikTok.
02
What changed
- Built a catalogue-focused scaling strategy across Meta and TikTok
- Ran continuous product testing to decide which SKUs deserved budget
- Established a continuous creative testing framework — new angles shipped on a schedule
- Added a retargeting layer to recover browsers and cart abandoners
03
The results
- 14.5x ROAS on catalogue campaigns
- 30% revenue growth in 2025 versus 2024
- Cost per purchase reduced from 260 EGP to 160 EGP — a 38% cut
04
The lesson
Catalogue quality and structured testing can improve acquisition economics alongside revenue growth.
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