Fashion / Kuwait / Meta · Messenger
ninetyseven
Fashion Seasonal Scaling
Sold out
Entire winter collection sold out in under two months
<60 daysCampaign window
WinterEntire collection sold out
01
The role
Seasonal campaign strategy & Messenger-led conversion for the Gulf market.
02
What changed
- Built a seasonal campaign plan sized to the winter drop window
- Used a Messenger-led sales approach suited to Gulf buying behaviour
- Ran high-volume fashion conversion campaigns against a fixed stock target
03
The results
- Entire winter collection sold out in under two months
- Seasonal strategy built specifically for Gulf consumer behaviour
- Messenger-led approach converted without a heavy checkout funnel
04
The lesson
Collection launches benefit from coordinated demand generation and follow-up.
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