Restaurant / Egypt / Meta
Floki Burger
Restaurant Growth & Customer Acquisition
78%
Acquisition-cost reduction in the first month
3.5 EGPCost per customer
16 EGPPrevious cost per customer
Month 1Time to result
01
The role
Local acquisition campaigns & creative testing.
02
What changed
- Built geo-targeted local campaigns matched to the actual delivery radius
- Ran a bold creative testing strategy instead of safe restaurant templates
- Optimised toward real customers, not reach or page engagement
03
The results
- Acquisition cost cut from 16 EGP to 3.5 EGP — a 78% reduction
- Achieved in the first month of campaigns
- Geo-targeted campaigns with zero spend outside the service area
04
The lesson
Local acquisition improves when targeting, creative and the customer journey work together.
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